Sharon AI Partners with Leading Technology Providers to Revolutionise Video Networking Solutions

In a bold new development within the world of high-performance computing and media technology, Sharon AI has partnered with leading technology companies Layercake, Grass Valley, NEXTDC, and AI-Media to revolutionise video networking solutions. This partnership aims to transform media orchestration by integrating Sharon AI’s advanced cloud GPU compute infrastructure with Layercake’s Streamcake Media Orchestration and Automation platform.

This collaboration provides a practical solution for software-defined video networks, highlighting key technologies and the benefits for broadcasters and media operators.

A New Era for Media Orchestration

At the core of this collaboration is Layercake’s Streamcake platform. This platform enables media companies to automate and scale their video production workflows, efficiently managing cloud, network, and physical hardware components in real time. The platform’s ability to automate complex systems is powered by Sharon AI’s GPU compute infrastructure, supporting fast and seamless media processing.

The partnership integrates multiple technologies from participating companies to create a robust and scalable broadcast system:

  • Sharon AI: Provides on-demand GPU compute infrastructure for video processing within multiple NEXTDC facilities.
  • Layercake‘s Streamcake: Facilitates media orchestration and automates workflows across cloud, network, and physical hardware environments.
  • Grass Valley: Offers AMPP technology to manage video networks efficiently.
  • NEXTDC: Delivers reliable network connectivity and real-time orchestration through its AXON interconnectivity platform.
  • AI-Media: Enhances the system with LEXI automated captioning.

Sharon AI’s Role in the Partnership

Sharon AI’s expertise lies in its GPU as a service infrastructure, which handles high-performance computing tasks for AI and machine learning workflows. Offering compute resources through public cloud, bare metal, and custom clusters, Sharon AI allows broadcasters to efficiently manage their media data.

Wolf Schubert, CEO of Sharon AI, emphasised the significance of this partnership:

“We are thrilled to partner with these leading technology providers to power the automation and orchestration of media technology workflows. This innovative, cost-effective solution for software-defined video networks is a revolutionary approach to broadcast production, and we are pleased to enable this cloud-based media technology, utilising our on-demand GPU as a service compute infrastructure.”

By partnering with Layercake and other technology providers, Sharon AI extends its reach into the media industry. Video content can now be processed, captioned, and distributed through automated and scalable solutions, with Sharon AI’s cloud GPU compute infrastructure at the core of handling complex media workloads.

Orchestrating the Media Workflow

The combined strength of Layercake, Sharon AI, Grass Valley, NEXTDC, and AI-Media results in a robust solution for video network automation:

  1. Streamcake Orchestration: Automates media workflows, enabling flexible deployment across cloud, network, and physical hardware environments.
  2. Cloud GPU Compute from Sharon AI: Provides on-demand GPU services for real-time media processing, with elastic scalability based on production needs.
  3. NEXTDC AXON Connectivity: Ensures seamless network configuration, enabling real-time orchestration, elastic cross-connect provisioning, and internet bandwidth adjustments for reliable scalability.
  4. Grass Valley AMPP Integration: Grass Valley’s AMPP ensures efficient video network management, running on Sharon AI’s infrastructure.
  5. AI-Media’s LEXI Captioning: Delivers automated, real-time captioning, improving accessibility for audiences.

Benefits for Broadcasters

This collaboration brings significant advancements to broadcast production, enabling broadcasters to automate and orchestrate media workflows more effectively. By reducing operational complexity, broadcasters can streamline their production processes and enhance overall efficiency. 

One of the primary benefits is cost efficiency, as automation reduces the need for manual intervention, which in turn lowers infrastructure management costs. Additionally, the scalability of Sharon AI’s cloud infrastructure allows broadcasters to adapt their operations based on varying production needs, offering flexibility in managing resources. 

Enhanced accessibility is another key benefit, with AI-Media’s LEXI captioning system ensuring that media content is accessible to a wider audience. Lastly, the NEXTDC AXON platform is designed to support emerging technologies such as AI, positioning broadcasters to stay ahead of industry developments and future-proof their operations.

The partnership between Sharon AI, Layercake, Grass Valley, NEXTDC, and AI-Media represents a major leap forward for media orchestration. By combining automated workflows with scalable cloud GPU compute infrastructure, broadcasters can streamline their production processes and achieve new levels of efficiency.

This collaboration provides broadcasters with the tools to automate and scale software-defined video networks, offering a cost-effective and scalable solution for modern broadcast production. As demand for high-quality video content continues to grow, partnerships like these will shape the future of media production.

Read the original press release here. 

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